Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners
BSBMKG510 Mapping and Delivery Guide
Plan e-marketing communications
Version 1.0
Issue Date: May 2024
Qualification | - |
Unit of Competency | BSBMKG510 - Plan e-marketing communications |
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Description | |||
Employability Skills | |||
Learning Outcomes and Application | This unit describes the skills and knowledge required to research, prepare and evaluate an organisational e-marketing plan that integrates electronic communications and website marketing to support marketing objectives.It applies to managers working in advertising, public relations, marketing or promotional roles who plan electronic communications to effectively convey marketing communication messages and support achievement of marketing objectives.No licensing, legislative or certification requirements apply to this unit at the time of publication. | ||
Duration and Setting | X weeks, nominally xx hours, delivered in a classroom/online/blended learning setting. |
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Prerequisites/co-requisites | |||
Competency Field |
Development and validation strategy and guide for assessors and learners | Student Learning Resources | Handouts Activities |
Slides PPT |
Assessment 1 | Assessment 2 | Assessment 3 | Assessment 4 | |
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Elements of Competency | Performance Criteria | |||||||
Element: Prepare electronic marketing strategy or plan |
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Element: Prepare and evaluate website marketing strategy |
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